MUESTRAS DE TRABAJO

November 21, 2006 at 2:07 pm Leave a comment

Visite la muestra de su interes para ver ejemplos de nuestra modalidad de trabajo.

CONTENIDOS:
1-Pharmaceutical Industry. Article Guide- Nivel Intermedio
2-Articulo original “About Wines”. Nivel Intermedio/Intermedio Alto
3-Muestra de Revision Personalizada de Vocabulario- Nivel Avanzado
4-Muestra de Explotacion de Caso de Estudio. Nivel Intermedio
5-Articulo Original Comparatives (Sobre Montecristo) Nivel Elemental.
6-Muestra Guia sobre Articulo publicado- Ingles Medico. Nivel Intermedio
7-Explotacion de material de audio en ingles on line, con guia ad hoc

Muestra 1: Guia de trabajo desarrollada para un gerente de Ind. Farmacéutica nivel intermedio, integrando actividades de lectura, vocabulario, gramatica e intercambio de opiniones. NB: no se exhibe el texto trabajado original -Diseño simplificado.

PREVENTION IS A LIFETIME VALUE: Pfizer`s PDUs

Active Reading Worksheet

This guide accompanies the article “Prevention is a Lifetime Value”, which appeared in Viewpoint N9 April 2005- a publication of OgilvyOne Worldwide.

Introduction:

What ways and methods can the pharmaceutical industry use to grow in a market? Does your company use any? Which ones?

You are going to read an article about Pfizer`s strategy to grow in the Mexican market. What do you know about Pfizer?

What is CRM? How can companies use it?

Activity: READING GUIDE

1-Read the introduction to the article and explain what is a mobile diagnostic unit.

Find out what benefits Pfizer obtained from this strategic program.

2-Read the first section and tell me from memory: (DON´T LOOK BACK!)

Can you mention at least three reasons why patients do not visit physicians?

What were Pfizer`s revenue potential?

What were the company`s targets?

Vocabulary:

Find in the text words or expressions that mean the following. Use the context to help you.

1-percentage of visits to the doctor

2-without diagnosis

3-not seen, not obvious…

4-To obtain

5-making him feel outisde the relationship

6-trying

7-programs in which you do wht you are told to do.

Can you find the verbs that collocate with the following?

To ………………undiagnosed and untreated

To ………………. a relationship with

To ……………….. lifetime value

Complete the sentences with the vocabulary above:

1-Many people with severe illnesses …………………………………………….. for many years because they do not visit their physicians.

2-It is important for the pharmaceutical industry to ………………….good …………………with physicians, and not to ………………….. them. Physicians and labs must work together.

3-Does XXX have a ……………………………….. such as Pfizer`s?

4-Physicians and the government would like to increase patient ……………………………….., which will result in better health and increased revenues for pharmaceutical companies.

5-Pharmaceutical companies offer incentives to good prescribers to ……………….. thier lifetime value.

6-Many illnesses go …………………………….. because of their ………symptoms.

Three Steps to Loyalty:

Read the next section and find out:

1-What were Pfizer`s aims?

2-What were the three elements in the program?

3-Who gave Pfizer help?

Vocabulary Work:

COLLOCATIONS

Can you find the words that fill the blank spaces? Try from memory! If you can`t, check the text.

1-to …………………………a health culture.

2-to ……………..services

3- to …………a program.

4-to cement ………………………

5- to ……………. measurement of key performance indicators.

6- to ……………….credibility.

7- to ………….. doctors and patients.

Vocabulary Enabling Skills: Guessing from Context: try to use the clues in the context to guess the meaning of these words:

A three-pronged CRM program was devised .

Pfizer sought the support of the Ministry of Health to gain credibility.
(Present: to seek Past and Past participle. Sought)


Activity:
Reconstruct the text so the verbs appear in the most natural sounding passive voice.

Upon arrival at the PDU, people (give) …………an evaluation questionnaire to complete. Trained medical personnel then identified those people who were most at risk of disease and who might benefit from a visit to the physician.

In the second part of the diagnosis process, people (weigh) …………. and (measure[P6] ) …………… in order to calculate their body mass index. They also had their blood pressure taken and their total cholesterol levels measured[P7] . While waiting for the results, they (encourage)………………….to fill out surveys and read informational leaflets relating to their personal risk factors.

Those people whose results fell outside the normal range (give) …………………..further tests (…)

Diseases that (screen) ………….by the PDUs included: (…)

Check your answers with the text. Some parts of the text have been omitted: (…)

Q&A:

Read the rest of page 3 of the article and answer these questions. Make a point of using suitable passive forms:

What was done about patients who presented one or more risk factors?
How many people were screened by the PDU`s?
What is special about 78% of the patients that were screened?
What is relevant about the medical conditions that were detected by the PDUs?
What happened to 72% percent of those patients?
Recognizing reduced passive forms:

Read the last paragraph of section 1, page 3:

In a customer satisfaction survey conducted by Pfizer and based[P8] on 18.000 interviews…

Answer: Who conducted the survey? How do you know?

2-Treatment Initiation

Answer these questions about section 2 :

What happened to 71% of the people that were screened?
What about the remaining 29%? How many of these 29% followed the recommendation that was given?
What significant finding was made by Pfizer`s sales force?
Was the program successful?

3-Ensuring Compliance

Read the final section in the article and follow your teacher`s instructions:

Vocabulary Enabling Skills: Guessing meaning from WORD FORM.

1-…To encourage compliance…

2-… a follow-up program

3-…whose results fell outside the normal range…

4-All communications were tailored…

5- … determine the prevalence of certain kinds of disease…

Grammar: Expressing Purpose

Look at these extracts from the article:

set up PDUs to diagnose patients…
implement a follow-up program to cement relationships.
…the support of the Ministry of health in order to obtain permission to operate the program….
PDUs were established to provide clinical tests…

What do all the infinitives highlighted in the text have in common? Do they connect the verb with the reason, the consequence or the desired result?

In English we use the to infinitive to express what we want from an action. That notion is the purpose (the target/aim/objective/goal) of the action. Sometimes, it can be introduced by IN ORDER TO… or SO AS TO…

Can you look for other examples in the text? Use the questions below to help you.

Answer these questions:

Why were PDUs established?
Why was a follow-up program implemented?
What is the data used for in Mexico?

Conclusion:

What do you learn about the results of the program?
What are the next targets?
What is your opinion of the program now?

Pronunciation:

Let`s practise reading the medical terms on page 3.

MUESTRA 2: El siguiente articulo sobre Vinos fue traducido y adaptado para un grupo Intermedio Alto. La funcion era practicar conectores logicos y aprender sobre vinos, un tema de conversacion muy comun en eventos sociales actuales.

WELCOME TO PLANET WINE

A little bit of history…

Can you reconstruct the text by putting back in place the missing signposts?

SIGNPOSTS:
IN THAT YEAR PARTICULARLY FIRST ALTHOUGH DEFINITELY

RATHER THAN AS A RESULT WHEREAS DUE TO HOWEVER

US vs France , the wine war…

Until 1976, France was generally regarded as having an unchallenged reputation as the foremost producer of the world’s best wines. ……………………….., a wine merchant in Paris, Steven Spurrier, organized a prestigious wine tasting in Paris, now known as the Paris Wine Tasting of 1976 Spurrier sold only French wines and later said “I thought I had it rigged for the French wines to win.”

The jury of nine tasters in the wine competition included eight of France’s top wine tasting experts. Blind tasting was performed so that none of the judges knew the identity of what was being tasted.

………………. to be tasted were white wines. The comparison was with Chardonnay – matching the very best French Chardonnays (Burgundy) against California Chardonnays. The winner was a California Chardonnay from Chateau Montelena, by winemaker Mike Grgich. Third and fourth place also went to California Chardonnays. All nine judges awarded their top scores to either Chalone Winery or Chateau Montelena, both of California.

The red wines were then tasted choosing a Cabernert Sauvignon from California produced by winemaker Warren Winiarski for the top wine. “The wine that one judge said spoke about “the magnificence of France’ turned out to be a Napa Cabernet.” Similarly, “‘That is ……………. a California. It has no nose,’ said another judge – after downing a Batard-Montrachet ’73.” The comments and results of the tasting indicated that the judges could not distinguish California from French wines.

The judges were horrified by the number of California winners and they argued that “‘everyone knows’ French wines are better than California wines ‘in principle’ and always will be.” As recently as 2005, some of the judges refused to discuss the Paris Wine Tasting of 1976, saying that it would be “too painful.”

…………..Spurrier had invited many reporters, the only reporter to attend was one from Time magazine, who promptly revealed the results to the world. Leaders of the French wine industry then banned Spurrier from the nation’s prestige wine-tasting tour for a year, apparently as punishment for the damage his tasting had done to France`s former image of superiority.

The historic Paris Wine Tasting of 1976 revolutionized the world of wine because it demonstrated that New World wines could beat some of the very best that France produces. This led to a rapid expansion of efforts to produce world class South Africa wines, Australia wines, New Zealand wines, and North and South America wines.

Subsequent blind wine tastings have confirmed that Canada, Chile, and other New world countries are able to produce some of the very best wines in the world.

So what are New World Wines?

New World wines are those wines produced outside the traditional wine-growing areas of Europe and North Africa. It refers ………..to wines from the Americas, South Africa, and Australasia.

New World wines are described by grape variety …………………….. vineyard, stereotypically riper, darker in color, fuller-bodied, smoother, fruitier and more alcoholic than traditional European products, which are more concerned with terroir and tradition. The term “New World wine” has come to describe a wine with some or all of these characteristics produced in any wine region.

What is the situation in Planet Wine today?

Several countries have started producing wines. ………………, the industry has become terribly competitive.

The wine business today is anything but predictable. ………………….. world wine production is increasing dramatically and niches in the market are shrinking, consumption is not growing in the same way. This will eventually lead to the end of the accelerated changes that took place in the last 20 years and the collapse of international prices when supply outstrips demand. This may affect Argentina in particular, ………………….the number of new producers.

European winemakers remain competitive and wield their best weapon: their traditional wine culture heritage. …….., they have also made changes to suit the new trends in wine, for instance, Spain`s traditional Rioja now offers “classical Rioja wines” as well as “modern Rioja” ones for younger consumers.

The New World is still countering the Old World with “flagship variety wines” (variedades de bandera): USA boasts Zifandel; Chile, Carmenere; Argentina, Malbec and Torrontes; Uruguay, Tannat, South Africa, Pinotage; Australia, Shiraz and New Zealand, Sauvignon Blanc. Future wine promotion strategies will go on making use of unique grape varieties.

Nevertheless, New World wines are also exploiting the possibilities that mixing wines brings about. Particularly popular mixs or coupages are Australia`s Shiraz + Cabernet, or Semillon + Chardonnay or Argentina`s Malbec + Bonarda or Torrontes + Chardonnay. Consumers all over the world are rapidly accepting this new trend.


Hip Wine makers

It is impossible to cite every good wine maker in the world, but according to Joy Magazine `s wine critic Gustavo Choren, these are remarkable in terms of quality standards and speed of response to the demands of the market in a highly original way.

Argentina: Catena, Familia Zuccardi, Finca Flichman (Mendoza) ; San Pedro de Yacochuya (Salta) ; Humberto Canale (Rio Negro)

Uruguay: Pisano, Juanico, Toscanini Hermanos, Castillo Viejo, Stagnari.

Chile: Viña Morande, Casa Silva, Anakena, Montes, Lapostolle.

USA: Villamete Vineyards (Oregon) , Laguna Canyon, Arius, Simi (California)

MUESTRA 3: Ejemplo de Revision de Vocabulario al final de la unidad, personalizando contenidos. Desarrollado para un grupo Nivel Avanzado.

Unit 4 General revision of vocabulary 28/02/02

GROWTH Vs RECESSION UGH! WHAT A LONG LIST!😦

GREEN TO SPRING UP FLOURISHING BLOSSOMING BOOMING STAGNANT SLUGGISH TO PLUNGE TO SLUMP BLEAK FRUITLESS BOUYANT SLACK TO BRANCH OUT REAP FERTILE BRANCHES TO SOW TO

Activities:

1. USE DIFFERENT COLOURS TO CLASSIFY THESE WORDS INTO TWO LISTS: THOSE RELATED TO GROWTH AND THOSE RELATED TO RECESSION

2. NOW, USE THIS QUIZ TO REFRESH THEIR MEANINGS

to erradicate, to eliminate, the way you do with “malezas”
(estancado) that doesn’t move
to appear suddenly
undeveloped, with lots of potential, untapped
dark, negative, pessimistic
to obtain results

7. that floats, that is in good shape.
8. that has given no positive result
9. to spread the seeds (Carlos’favorite word)
10. slow, lacking in vitality, scarce

11. expanding, opening different affiliates
12. to fall drastically

W – – – – – –
–A- – – – –
–R— —
—-N
–E–
R—

B——
-R——-
-O-
S——-

—-C—- —
—-P

3- USE THE WORDS YOU HAVE BEEN REVISING IN THESE SENTENCES AT HOME

a. In the nineties, Internet providers ………………. up overnight. The e-revolution promised that the new technology would be the most ……………… activity of the new millenium, although it was still a very …………… area. Many people ………ed the profits while the bubble lasted but when the bubble burst, tech stocks ………. ed
b. Many small cap business people say this year prospects are much …………..er than last year’s . Business is ……………………. in the region and there is no indication of recovery.
c. Many international banks are …………………….. out, they want to expand and they want to ……………. out many of their domestic competitors.

4-COMPETITION On Tuesday each of you will have to improvise a speech using at least five of these.

MUESTRA 4: Ejemplo de Explotacion de Articulo sobre Caso de Estudio. Nivel Intermedio

Haagen Dazs

Can you fill the blanks in these extracts using the words in the box?

RISING SLIPPED SURPRISINGLY DISTRIBUTION RETAILERS ENCOURAGED INCENTIVE MANUFACTURER EXTEND RIVALS

In the 1950´s, a New York 1……………………….of an ice cream brand called Ciro´s decided to 2………………………. its 3……………..from ice cream parlours to supermarkets. Reuben Mattus had spotted that 4………………….affluence plus freezer ownership 5…………………consumers to buy ice cream all year round. Not 6……………….., this strategy was soon imitated by larger 7……………………………- They were able to offer 8……………… deals to the 9…………………….that Mattus could not match, so sales of Ciro´s 10……………………back.


Questions: Look at the article and find answers to these questions:

What distinguished Haagen Dazs from its competitors?
How did Mattus encourage shopkeepers to buy Haagen Dazs?
What advertising strategy did Mattus rely on?
What happened to Haagen Dazs in 1983?
What happened with sales in America at the end of the eighties?
Who was Haagen Dazs´main competitor in the early 90´s?

Vocabulary review: answer the questions choosing from the words in this box.

Sales (x2) a product that is not selling well market share
word-of-mouth advertising

What can slip back ?
What can you gain?
Whatcan you rely on?
What can you phase out?
What can level off?

Discuss:

What are some of the incentives that a firm might offer dealers in order to achieve distribution for its products?
Do you think Mattus was too production orientated in his development of Haagen Dazs?

MUESTRA 5 Nivel Elemental. Articulo desarrollado para presentar Comparatives en contexto.

Montecristo wins the Rating Wars!!!

Montecristo is a phenomenon. Last Wednesday, its rating was higher than Desperate Housewives` rating. That means that it was the program most watched that night.

Some people think it is because the actors are better than you can normally find in a soap-opera. Other people think it is because the story adaptation in Montecristo is more realistic than Desperate Housewives`. When we talk about the adaptation of US programs such as Married with Children, the general comment was that the Argentine versions that TELEFE made are nearer the Argentine public than Pol-ka`s Desperate… : for example, in the situations that we see, in the way that the characters speak. It is probably easier to identify with Pepe Argento (Guillermo Francella) or to find someone like Lisandro (Montecristo) than to find someone like the four ladies in Desperate Housewives.

Sos mi vida used to be the most popular program on TV until Montecristo became KING OF RATING. Now, people say the program is intolerable and it is more stupid than ever before. Maybe Adrian Suar, Pol-ka`s owner and general manager, must find better story-writers!

In the opinion of many girls, the defining point between the 2 programs is simple: Pablo Echarri is more handsome than Facundo Arana. And that is what makes him the winner in this rating war; although for many people, Joaquin Furriel is as handsome as Echarri or even a lot more handsome, not to mention he is a much better actor.

1.Which program did most people watch on Wednesday 30th August?
2.Why is Montecristo a favorite with people?
3.What do people think about Sos mi vida today?
4. Which actor is more good looking, Arana, Echarri or Furriel?

Muestra 6.

English for Doctors
Article Companion Worksheet: Gardasil
Original article was published in Buenos Aires Herald Survey supplement Sunday 11/6/2006

US approves use of vaccine for cervical cancer
Originally published in The New York Times

Answer these questions from the text:

What is the effect of Gardasil?
Who is it aimed at?
What is the cost of the vaccine?
What are the limits on the effect of the vaccine?
How many women contract cervical cancer in the US alone?
What is the relation between HPV and cervical cancer?
What is the reaction to the vaccine in religious groups, liberals in Congress and conservative groups?
What are the different opinions on mandatory vaccinations?
Over to you: What do you think of mandatory vaccinations?
What do PAP smears do?
Over to You: as a doctor, do you think Gardasil is useful? Do you think its adoption in the local market will be similar or different from its adoption in the US?

Vocabulary Acquisition Techniques (from Word Flo) (in separate attachment)

MIND MAPS.

Step 1- Scan the text and underline all medical terms and collocations. Any language that you feel will be useful to talk about this field of medicine.

Step 2. Fill the gaps in these words to make sure you have included all of these. They come from the text. (see below)

Vocabulary from Article on Gardasil:

MSD has developed a v……………………… a……………………… c…………………………… c………………..

Gardasil g……………………… a……………………….. HPV.

G……………………. w…………………….. are transmitted sexually.

Gardasil will require a three-s…………. c……………….

Many v………………. s………………….. develop resistance against antibiotics.

Cancer and coronary diseases are a l………………………. c…………………… of d………………

Every sexually active woman should u………………….. that is to say to g…………. a P…….. s…………… at least once a year. These women are in their ch…………-b…………………. years.

If you have been i………………………. by a virus, there are few ways to d…………….. w…………… the infection.

AIDS patients have a depressed i…………………………… s………………….

HPV can modify the c…………… that line the c……………………

A case is cited in the article where a patient underwent hysterectomy, that is to say, her u………………………… was re…………………..

The t…………… from deaths from cancer is very high.

P………………….. i…………………………. in rich states can c………….. the cost of mandatory vaccinations but not all the states can afford to make the vaccine obligatory. The government must address these b……………………….. i………………………………..

Step 3. Build your own MIND MAP following instructions in the hand-out attached

Muestra 7: Explotacion de Listenings On line

Fail Your Way To Success: Gary Keller Style –
A Visionary’s JourneyAudio Interview with Gary Keller, Co-founder and Chairman of the Board of Keller Williams Realty.
Link: http://www.brokeragentnews.com/audio/company/keller.html (it has its own media player, no need for special software)

Comprehension:
What does Keller tell us about his start in the business?
Take notes about his career path.
When and how he started his own company (Keller-Williams)
What does he say about success?
What do we say when we succeed and when we fail?
What does he tell people to do WHEN he fails?
Who does the presenter compare him with?
What was his book about and what repercussion did it have?
What does he say is unique about Real Estate as a business?

Vocabulary:

The following appeared in the listening. Can you work out what they mean?

Start from scratch
What makes me tick
An overnight success
To press on
Apologize for the screw-ups

Can you use them in these contexts?

1-Hillary Clinton `s determination to ……………………… her Health scheme proved detrimental to the Clinton administration. Many of her critics reckon it was a real ………………….whereas she expected the plan to be an ………………….. ……………

2-I think my boss knows pretty well …………….. ……… ……………. And I have been set tasks that are pretty well suited to my abilities.

3-If I move there, I will have to …………….. ………… ………………, it will mean a completely new beginning.


Discussion (In writing):
If you have listened to Brian Tracy`s interview, can you compare their similarities and differences? (related to a previous listening)

Entry filed under: Uncategorized. Tags: .

TRAYECTORIA PROFESIONAL

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